Eva Longoria is putting her fame to good use by helping the community which got her to the top.

Longoria is the national spokeswoman for Padres, a non-profit organization committed to improving the quality of life for Latino children with cancer and their families.

The new AT&T made a $250,000 donation to the organization Tuesday in Los Angeles.

The donation is the result of a six-week sales promotion by the new AT&T to increase awareness of childhood cancer.

They collected donations from customers at retail stores throughout the greater Los Angeles region.

Cancer strikes approximately 1,500 children in California annually and nearly 50 percent of them are Latino.

Cancer remains the leading cause of death among children under 15 years old, second only to accidents in most age groups.